LinkedIn Mastery: Free Personal Brand Course by Jason Feifer
- Study in
- Online (worldwide)
- Levels
- Online course
- Funding
- Free
- Covers
- 20+ short videos, worksheets, exercises and real examples on LinkedIn personal branding
- Who can apply
- Anyone who wants to build a professional presence on LinkedIn; no age or country limit stated
- Run by
- Jason Feifer, editor in chief of Entrepreneur magazine
On this page
LinkedIn Mastery: Build Your Personal Brand is a free online course by Jason Feifer, editor in chief of Entrepreneur magazine. It teaches you how to stand out on LinkedIn, so recruiters, clients and partners remember you. This is Feifer’s own course, offered on his personal Stan Store page. It is not a product of Entrepreneur magazine. It is free because of his partnership with Stanley, an AI tool built for LinkedIn.
Status: Open, no deadline. You can start at any time. The page lists no age or country limits, so readers in Nigeria, Ghana, Kenya, India and everywhere else can join (checked October 30, 2026).
What the course covers
- More than 20 short videos.
- Worksheets and exercises you complete as you go.
- Real examples broken down step by step.
The course lists three outcomes:
- Define your unique brand: work out what you want to be known for.
- Create your “5% Character”: a consistent presence your audience recognises and trusts.
- Generate engaging content: turn your daily work and experience into posts people want to read.
Who it is for
- Students and fresh graduates who want internships, scholarships or their first job.
- Professionals who want to be found by recruiters or clients.
- Founders and freelancers who want to build trust with customers.
A strong LinkedIn profile also helps with scholarship and fellowship applications, because many selection panels look you up online.
Key details
| Created by | Jason Feifer, editor in chief of Entrepreneur magazine |
|---|---|
| Cost | Free |
| Format | Online, self-paced videos and worksheets |
| Who can join | Anyone, no age or country limit stated |
| Deadline | None |
| Sign-up | Email sign-up on the course page, with an opt-in for marketing emails |
How to join
- Open the official LinkedIn Mastery course page.
- Click “Start Now! (It’s Free!)”.
- Enter your details and decide whether you want marketing emails.
- Work through the videos in order and complete each worksheet before you move on.
Tips to get the most from it
- Update your LinkedIn headline and About section as you finish each lesson.
- Write one post a week using what you learn, and keep it about your real work.
- Use a separate email if you do not want promotional messages in your main inbox.
- The course is free. You never need to pay anyone to access it.
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Details are taken from the official LinkedIn Mastery course page by Jason Feifer, checked on October 30, 2026. Confirm the current details there before you sign up.
